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Small businesses: The importance of brand identity for company startups

10 September 2024

A meaningful and well-defined brand identity sets your company apart from the competition and shapes how your target audience perceives your business. Ultimately, brands influence customers’ buying decisions. But what exactly is brand identity and does your small business need one?

Healthy habits to help you achieve success in business

08 September 2024

Creating healthy habits for sustained success is a lifestyle change that I have found to be advantageous in my career. The time it takes for something to become a habit can vary greatly depending on various factors, including the individual and the complexity of the habit of course. Did you know that popular opinion is that it takes 21 days to form a habit? But research indicates that it can actually take anywhere from 18 to 254 days, with an average of 66 days. So, for a business owner, healthy habits for success can be achieved in a relatively short amount of time with the right motivation. Here are some of the habits I’ve created for myself over the years. I hope you can apply them successfully to your lifestyle too.

How are we influenced by the people we spend time with in business?

08 September 2024

The people we surround ourselves with wield a profound influence on our success, behaviour, and mindset. It’s often referred to as the social proximity effect.

6 steps to turn your ideas into successful business

08 September 2024

This guide is designed to walk you through the essential steps of starting a setup from scratch, focusing on finances, marketing, and processes.

Best networking advice for startup business owners

08 September 2024

The idea of walking into a room full of strangers and striking up conversations can be daunting. Here's how to step out of your comfort zone and challenge yourself to speak to as many people as possible at every event you attend