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Can you be too salesy?

12 December 2024

What do you talk to your customers about? If your social media posts are all full of sales posts, if all you talk about is ‘buy, buy, buy’ at in-person events or on your website then be warned: you could be putting people off from becoming your loyal customers. Hear from consultant Alison Machin about best sales practice.

The Power of Print in a Digital World: Why It Still Matters

08 November 2024

With everything being digital, it's easy to wonder if print is still relevant. We're bombarded with emails, social media notifications, and endless scrolling. But here's the thing: print remains a powerful tool for businesses.

What is a customer journey? A guide for budding entrepreneurs

11 October 2024

What exactly is a customer journey, and why is it so crucial for your startup’s success?

Can’t I just use AI to write my content?

10 October 2024

It's soooo tempting to use AI to write all your content - but here's some of the things to watch out for when creating content to promote your business, products and services

The power of blogging for business: startups edition

24 September 2024

Blogging can be a game-changer for your business as it helps you connect with your audience, build brand loyalty and win customers